Adoptim

How can I track my campaigns?

There are two parameters to use to track your campaign conversions:

  • ID source tracking – to track the referrer where the traffic is coming from.
  • Keyword tracking –to see which keyword triggered the visit to your page.

We provide source ids which are numbers that represent the single domains / sources from which you get your traffic. You can track your incoming traffic from these sources by adding the source id to your URL as a parameter and then using your analytics to find performing sources and excluding non performing ones

How do I set the correct CPV bid for my campaign?

We give you the ability to set your bid through our platform. To hit the correct price, you have to know what you want. Bidding below the average bid will get you none to very little traffic. Bidding between an average and a high bid will get you reasonable traffic for a fair price. Bidding above a high bid will give you most traffic and best quality. If that is not enough increase your bid even more to get all traffic. To get the best estimation use our keyword tool and Traffic volume estimator.

I setup my campaigns but I am not getting traffic. What’s going on?

Most likely your bid is not high enough or for keyword campaigns your keywords may be too specific, please try simpler broader terms.
Additionally, if this is a new campaign, please be patient. We manually check every campaign for quality and ad guideline compliance so this might take a few hours to 48 hours.

How long does the campaign activation take?

We take great care of checking the campaigns that we allow to be started. Advertisers need to ensure they are not promoting something which is not allowed by our agreement and that your landing URL’s are working.
Activation can take up to 24 hours.

What Types of Websites Does AdOptim Allow?

AdOptim allow advertising for any legal products. Websites promoting illegal content are not acceptable to advertise on AdOptim. We reserve the right to review and remove any websites violating these terms at our discretion.

How Do I Check My Campaign(s) Activity?

AdOptim provides a robust platform of standard reports to help advertisers optimize for success. For an overview of your campaign activity, click on your reports on your advertiser dashboard.

How do I raise the amount of traffic won?

Many things can result in a conversion and it’s not always a only a matter of traffic quality. For those reasons it is important to test and optimize in order to reach your goals. Some of the actions to take in account:

  • Raise your bid to compete on more available sites according to your targeting
  • Raise your frequency cap
  • Consider switching between Contextual targeting to RON traffic.

In that particular case do not hesitate to contact us and our team will help you and advise.

What is the Campaign Daily Budget and why is it sometimes exceeded?

Campaign Daily Budget is the approximate amount you’re willing to spend on a specific AdOptim Campaign each day. Your ads will typically stop showing for that day once your daily budget is met, so a higher budget may allow your ad to be shown more often throughout the day.

Can you work with XML Feeds?

Yes, we do work with both XML Advertisers and XML Publishers.
For XML Advertiser, please sign up in our XML Advertiser section or if you are a XML Publisher visit our XML Publisher section.

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