AdOptim has many security measures in place to protect advertisers against clicks/redirection that can run the accounts dry. The Fraud Prevention reviews manually fraudulent activity. All websites are subject to approval. AdOptim employs traffic, condition counters and ratios to compare the number of click-through received to other sites. Advertiser accounts are only deducted once if the same surfer visits the website more than once.

Adoptim has an important traffic volume worldwide with a huge panel of Users for any Gender, Education level and age. Browsing location are Worldwide from Tier 1 countries to developing countries.

A click (CPC) or visit (CPV) means each time a user from our publisher network sees a new tab full landing page ad displayed.
An Ad Response is the counting of each time an Advertiser bids on a publishers traffic request (but not necessarily wining it).

Our Traffic network is composed by a very important number of sources, mostly direct publishers but also strategic partnerships with major HQ Traffic Networks.

No, this is not required in the self-serve platform. Accepting the terms and conditions when you register is enough and is considered as an IO substitute.

No, this is not a targeting options although you can target by GEO’s, Domains, Carriers, Desktop, Mobile, and Browsers in order to reach your target audience.

In order to better retrieve your campaign data and better optimize it, we provide you a list of Macro’s that can be added to your Landing page URL in the campaign. (Keyword matched, queries, ad ID’s, Sub ID’s, Google Analytics, conversion tracking and more….). for more details, please check out our documentation once you are signed in on our platform.

Yes we do allow S2S tracking and provide tracking capabilities for following parameters:

id – Current goal Id (must be added in Offers settings)
conversion – Click Id used for conversion tracking
count – Number of conversions (optional, default value = 1)
value – Conversion value (optional, default value = 0)

Goal – conversion goals to track multiple postback events (registration, purchase, etc.) within one offer

There’s no 2nd auction price on XML platform – advertiser always pays what he/she bids if valid click happens.

Yes, the Bid Optimization feature does bid adjustments based on traffic performance, so if it converts well and get good payouts from CPA buyer – the system will increase bids for specific channels.