Many things can result in a conversion and it’s not always a only a matter of traffic quality. For those reasons it is important to test and optimize in order to reach your goals. Some of the actions to take in account:
- Raise your bid to compete on more available sites according to your targeting
- Raise your frequency cap
- Consider switching between Contextual targeting to RON traffic.
In that particular case do not hesitate to contact us and our team will help you and advise.
